Break the Email Delete Barrier
In three seconds your prospects make a choice between reading and trashing your email. Clearly your objective is to get them not only to read it, but also to respond so you can set an appointment and...
View ArticleHow to Heat Up Your Prospecting Efforts with Email
Email prospecting is hot; there’s no doubt about it. But just as easily, prospects can go cold and delete your email, without reading a single word. Within three seconds of noticing it, they make a...
View ArticleHow to Write an Effective Subject Line
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right? Totally wrong. Your subject line is the most important part of your...
View Article3 Reasons Prospects Ignore Your Emails
In a perfect world, every email we send to a potential client would be read and responded to right away. Unfortunately, many of our prospects are too busy to even look at all the messages they receive,...
View ArticleThings You Shouldn’t Do When You Send an Email
In the maze of corporate America it can be difficult to get a decision-maker on the telephone so sometimes the best way to reach a prospect is via email. And, sometimes a gatekeeper or assistant will...
View Article3 Indispensable Mobile Marketing Tips
You’re busy, too busy. Your email is stacked up, the light indicating your office phone has voicemail messages waiting blinks incessantly, you don’t even want to think about your mobile voicemail –...
View ArticleSecrets of Top Performing Email Subject Lines
Prospecting email subject lines are crucial in getting prospects to open emails. Most businesses are using email as their primary form of communication, and your prospects and customers are inundated...
View ArticleHow to Ask for an Appointment in an Email and Cold Call
Q&A with Daniel McLellan on generating appointments through emails and cold calls: I love your stuff. Your email strategy just paid for my new backyard deck! I used to send a hundred template...
View Article6 Steps to Creating a Successful Email Marketing Campaign for Producers
Technology is rapidly changing, which is influencing how we interact with technology, as well as with each other. In the past ten years our communication has shifted overwhelmingly towards Internet...
View Article6 Steps to Creating a Successful Email Marketing Campaign for Producers
Technology is rapidly changing, which is influencing how we interact with technology, as well as with each other. In the past ten years our communication has shifted overwhelmingly towards Internet...
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